OML Entertainment, a content studio and creator management company, has also announced the appointment of Manav Parekh as its creative head for its branded practice.
His role at OML will see him as head creative, leading all branded content work across all businesses at OML, the company stated.
Parekh has over 17 years of experience in the creative and content space.
His last stint at Leo Burnett as executive creative director – digital for more than a year. Parekh has worked with brands like Meta, Jeep, Visa, Nerolac, KTM and PhonePe.
Prior to this, he was the creative head at VICE India, where he worked on long-form content for brands such as Mountain Dew alongside experiential IPs like BUDX by Budweiser.
In his working stint, Parekh has seasoned digital creative across organisations such as Disney+ Hotstar, Edelman, Indigo Consulting, JITB and Hungama.
Before joining GroupM, Nagarajan was the head of Nielsen’s online division and the country head of NM Incite, a JV between Nielsen and Mckinsey. Nagarajan brings a wealth of experience in the content and advertising industry to the role, having previously held leadership positions at GroupM India, Wavemaker India, and Nielsen.
