Sony Interactive Entertainment has hired Former Apple Exec Ben King to Lead Digital Business

Sony Interactive Entertainment has tapped Ben King, a former Apple services executive, as senior VP of direct-to-consumer, overseeing the gaming division’s PlayStation Store and PlayStation’s DTC businesses. King began with Sony in December, according to his LinkedIn profile.

Patently Apple discovered on his LinkedIn profile page that King was with Apple for 12 years ending in 2019. He began as Director, Marketing, iTunes Europe in 2008 and ended up as Commercial Director, International Services.

According to Variety, “King reports to Veronica Rogers, SVP, head of global sales and business operations.” After leaving Apple, King was chief subscription officer at sports-streaming venture DAZN, where he led marketing, distribution and growth before leaving in mid-2022. 

Commenting on his new role at SIE, King said, “The PlayStation Store has become one of the most visited digital media stores on the planet. This gives us the unique opportunity to think creatively about the relationship with our users, helping them to unlock maximum fun and joy from the PlayStation ecosystem, while simultaneously creating financial opportunity for our games studio partners.”

According to Sony, PlayStation’s digital services are engaged with by more than 100 million active users per month. King added: “We have the ability to better serve our community by delivering more personalized experiences, helping each and every customer to discover the perfect entertainment for them, through the right channel, at the right time.”

For more on this, read the full report by Variety.

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